What everyone ought to know about the weapons of influence

I just read “Influence: The Psychology of Persuasion” by Robert B. Cialdini, Ph.D

In the book, he talks about how people are persuaded and how you can become skilled persuaders.

There are 6 principles:

1. Reciprocation — we naturally will try to repay what is provided to us
2. Commitment and Consistency — we feel the need to be true to our past selves
3. Social Proof — we feel the need to fit in with others which pressures us into compliance
4. Authority — we are taught to always listen to powers of authority (people with titles, social proof, etc)
5. Liking — we like to work with people who we find attractive (physically or mentally)
6. Scarcity — we feel pressure to react to limited availabilities

I highly recommend giving his book a read. Understanding all 6 and how to utilize them properly could be an invaluable skill to learn for your job search!