Imagined you’re faced with this scenario
You’re buying a new car. Let’s say it costs $30K at the base, and the dealer is offering you an entire speaker set for $500 (half off the MSRP!).
You’re already spending $30K and $500 doesn’t seem like much more. Plus, you imagine the long country roads with terrible speakers, and you think that $500 is worth that experience.
Most people would just go ahead and add the speakers. Why not?
But what if we changed the framing —
Is that speaker kit worth giving up a year’s worth of daily Starbucks on every workday?
Now, it’s up to you to decide which you value more. But I find that replacing the framing of money and instead using experiences or other products for my comparisons. Would I rather have a speaker system or the new Xbox? Or a new plant? Or 50 new books?
#themillionimpactmission